Heat Map is a system that uses images recorded by IP cameras and thus helps retail establishments to have a better insight into the movement patterns of visitors at a certain time or live through a graphic display in different shades of color.
The benefit of the Heat Map system in sales facilities is great:
- Helps to discover the most frequented parts of the facility (Hot spot)
- It also detects dead zones
- Shows overloading of certain zones (aisles, checkout etc.)
- Assists in planning promotional activities and marketing techniques
- It helps in improving the internal layout of the facility and product positioning
This smart analytics feature can be used in numerous scenarios and can significantly improve business in mega markets and large clothing stores, it can provide information on which parts of the store customers visit the most and stay the longest, which provides the opportunity to strategically distribute merchandise and promotional material.